{"id":541,"date":"2007-06-21T02:29:03","date_gmt":"2007-06-21T01:29:03","guid":{"rendered":"http:\/\/www.alongo.it\/?p=541"},"modified":"2007-06-21T02:29:03","modified_gmt":"2007-06-21T01:29:03","slug":"pubblicita-internet-vs-tv","status":"publish","type":"post","link":"https:\/\/www.alongo.it\/?p=541","title":{"rendered":"Pubblicit\u00e0, Internet vs Tv"},"content":{"rendered":"<p>Nuovi dati sul 2007 dicono che in Italia continua la crescita della pubblicit\u00e0 internet e diminuisce quella sulla tv generalista (+36,8% contro il -1,2%).<br \/>\nGiustamente aggiunge Reuters che &#8220;Ciononostante il piccolo schermo continua a rappresentare il 59% del totale e pu\u00f2 sperare nel boom del digitale terrestre e satellitare&#8221;.<\/p>\n<p>La mia personale opinione \u00e8 che la pubblicit\u00e0 sulla Tv \u00e8 tutt&#8217;altro che morta e moribonda; solo lo \u00e8 quella che va su questo tipo di Tv, generalista e monologante. Anche nel lungo periodo la pubblicit\u00e0 andr\u00e0 per la maggior parte sulla Tv, che per\u00f2 si sar\u00e0 fusa molto di pi\u00f9 con Internet. E forse sar\u00e0 anche difficile distinguere tra l pubblicit\u00e0 accessibile via computer e quella sulla Tv.<\/p>\n<p>Negli Usa, del resto, la Tv \u00e8 data viva e vegeta, perch\u00e9 l\u00ec i sistemi on demand (ma perch\u00e9 Tivo non arriva da noi?) sono ben pi\u00f9 avanzati.<br \/>\nSi veda questo grafico di una ricerca appena pubblicata da Yankee Group, riguardo agli ascolti Usa.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.yankeegroup.com\/yg_research\/MES\/Reports\/MES-15497\/MES-15497_files\/image002.gif\" alt=\"yankee 2007\" \/><\/p>\n<div><div style=\"padding-top:10px;margin-bottom:10px;font-size:10pt;font-family:arial;font-weight:bold;\"><\/div><div class=simplesocial><a href=\"http:\/\/twitter.com\/share\" data-url=\"https:\/\/www.alongo.it\/?p=541\" data-text=\"Pubblicit%C3%A0%2C+Internet+vs+Tv\" class=\"twitter-share-button\" data-count=\"horizontal\">Tweet<\/a><script type=\"text\/javascript\" src=\"http:\/\/platform.twitter.com\/widgets.js\"><\/script><\/div><div class=simplesocial><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fwww.alongo.it%2F%3Fp%3D541&layout=standard&show_faces=false&width=450&action=like&colorscheme=light&height=35\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:25px;\" allowTransparency=\"true\"><\/iframe><\/div><div style=\"clear:both\"><\/div><a class=simplesocial onclick=\"return simplesocial(this,500,400)\" title=\"Share on Facebook\" style=\"background:url(http:\/\/www.alongo.it\/wp-content\/plugins\/simple-social-sharing-widgets-icons\/icons_16\/facebook.png)\" href=\"http:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fwww.alongo.it%2F%3Fp%3D541&t=Pubblicit%C3%A0%2C+Internet+vs+Tv\"><\/a><a class=simplesocial onclick=\"return simplesocial(this,812,420)\" title=\"Share on Twitter\" style=\"background:url(http:\/\/www.alongo.it\/wp-content\/plugins\/simple-social-sharing-widgets-icons\/icons_16\/twitter.png)\" href=\"http:\/\/twitter.com\/home?status=https%3A%2F%2Fwww.alongo.it%2F%3Fp%3D541\"><\/a><a class=simplesocial onclick=\"return simplesocial(this,435,500)\" title=\"Email a Friend\" style=\"background:url(http:\/\/www.alongo.it\/wp-content\/plugins\/simple-social-sharing-widgets-icons\/icons_16\/email.png)\" href=\"http:\/\/www.freetellafriend.com\/tell\/?heading=Share+This+Article&bg=1&option=email&url=https%3A%2F%2Fwww.alongo.it%2F%3Fp%3D541\"><\/a><\/div><div style=\"clear:both;margin-bottom:20px\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nuovi dati sul 2007 dicono che in Italia continua la crescita della pubblicit\u00e0 internet e diminuisce quella sulla tv generalista (+36,8% contro il -1,2%). Giustamente aggiunge Reuters che &#8220;Ciononostante il piccolo schermo continua a rappresentare il 59% del totale e pu\u00f2 sperare nel boom del digitale terrestre e satellitare&#8221;. La mia personale opinione \u00e8 che [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","hentry","category-articoli"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pubblicit\u00e0, Internet vs Tv - Alessandro Longo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alongo.it\/?p=541\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pubblicit\u00e0, Internet vs Tv - Alessandro Longo\" \/>\n<meta property=\"og:description\" content=\"Nuovi dati sul 2007 dicono che in Italia continua la crescita della pubblicit\u00e0 internet e diminuisce quella sulla tv generalista (+36,8% contro il -1,2%). 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